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Essay on Sonic 1000 Pda Chapter Assignments

11464 WordsSep 23rd, 201246 Pages

Q. What should Sonic's mission be?
MISSION
Sonic is committed to producing affordable state-of-the-art, multi-functional electronic devices that provide convenient entertainment, communication, and information storage for consumers and business users on the go.

Q. In what competitive spheres (industry, products and applications, competence, market-segment, vertical and geographic) should sonic operate?
The competitive spheres in which Sonic should operate (Kotler):

 Industry: Personal digital assistant, telecommunication, and multi-media products.  Product and Applications: Multi-function, multi-media digital assistant products that have advanced features such as hands free capabilities, Wi-Fi, GPS at ultra-fast download…show more content…

The Focus plan deals with one or more narrow segments and is a great entry barrier to develop the core specs for launching new products or services.
The Sonic firm would later have the opportunity to pursue either the Cost Leadership or Differentiation segment. It is important that the Sonic sustain the lowest cost to gain brand recognition in the market. Sonic can pursue targeting identified segments with multi – dimensional satisfaction that includes quality, differentiation, and price (Kotler). The Overall Cost Leadership states that firms work hard to achieve the lowest production and distribution cost. Sonic has not established their brand or image so their price for competing PDAs is lower than competitors. Differentiation sets the product apart and the firm must make the products with the best components. The Sonic PDA must be positioned as a versatile, convenient, and value added product. The focus would incorporate hands free operation for multiple communication, entertainment, and information capability.

Table 1: (Quick MBA)
Industry Force Generic Strategies Cost Leadership Differentiation Focus
Entry Barriers Ability to cut price in retaliation deters potential entrants Customer loyalty can discourage potential entrants Develop core competencies that can act as an entry barrier
Buying Power Ability to offer lower price to powerful buyers

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The Personal Digital Assistant (Pda) Essay

Your Right-hand-man is in your Palm

In the 1980s no one who was anyone, went anywhere, without his or her Filofax. The end of the 1990s had replaced it by its digital equivalent - the Personal Digital Assistant (PDA). A PDA is effectively a handheld PC, capable of handling all the normal tasks of its leather-bound ancestor - address book, notepad, appointments diary and phone list. Most PDAs offer many more applications besides, such as spreadsheet, word processor, database, financial management software, clock, calculator and games. PC users have the ability to transfer data between the handheld device and a desktop PC and to convert data to and from existing organizer applications. They also achieve connectivity either via an infrared port or a special docking station.

Because of their size, entering data into a PDA requires either a tiny keyboard or some form of handwriting recognition system. They're too small for touch-typing. This relies on a touch-screen display and a simplified alphabet - which takes about 20 minutes to learn - for data entry. Typically, PDAs with the Graffiti system provide the option to write directly onto the display which translates the input into text, or to open up a dedicated writing space which also provides on-line examples and help.

I have been contemplating about purchasing a PDA and I’ve been to every store in town and all over the internet, to come up with a Top 5 PDAs & Handhelds according to Microsoft computers, makers of handheld programs. Commonly, most of them contain 8MB (megabytes) of installed memory. New, these hot items are moderately expensive. Starting around $299, they can climb close to $1000.

1. Palm Vx
2. Palm m505
3. Compaq iPAQ H3670
4. Sony CLIE PEG-S320
5. Palm IIIc

Palm VX
Add business, financial, language and travel, time and expense or custom applications. It can even track your golf scores. The backlit LCD screen lets you see all that information with razor sharp clarity. The long-life battery lets you take it on the road for weeks. The Palm Vx connected organizer has enough memory to hold everything you want to pack into it including calendars, address books, to do lists, expense items, memos and e-mail messages. All of which are instantly available with a tap on the screen.

Palm m505
This expandable, Internet-capable Palm m505 handheld...

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